PwC is making a $1 billion bet on business AI

PricewaterhouseCoopers (PwC) has announced plans to invest $1 billion over the course of the next three years into artificial intelligence in an effort to help clients keep up to date with generative AI trends.

As part of the investment, PwC will form a relationship with Microsoft that will enable the sharing of its Azure OpenAI Service, as well as OpenAI’s GPT-4 large language model (LLM).